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BOOK MARKETING BRAINSTORM SESSION

OUR STORY

Aviva Publishing is a hybrid publishing house dedicated to helping non-fiction authors bring their book to market. This means that we publish books at the author’s expense. And, the best part is that you have complete control over the process, as well as owning 100 percent of the rights and profit to your book. 

In 1992 I founded Aviva Publishing as a way to publish my own books. Why, because my topic targeted a specific niche market, traditional publishers weren’t interested in (the billion-dollar exhibiting industry). 

Instead, I decided to do it for myself. To date, I’ve written 18 books – 14 are self-published and 4 are traditionally published. Over the years, I managed to convince a few traditional publishers (Wiley, Penguin, Red Wheel and Crisp Publications) to publish my work. 

In fact, my first traditionally published book, “Exhibiting at Tradeshows: Tips and Techniques for Success,” did exceptionally well. I managed to sell 500,000 copies to one company. (This powerful niche marketing technique is just one of the many I teach my clients how to do.) 

For more than 25 years I’ve worked with over 400 non-fiction authors publishing their books and guiding many of them to become recognized subject matter experts in their field. 

Once a book is written, the journey has only just begun. Because, there are still many steps involved in bringing the book to market. 

Publishing and marketing your book are “two animals of a different color.” 

At Aviva Publishing we help and guide you with both making the process as easy, simple, and painless as possible. 

Book a call today to discuss your book, and author marketing needs, and to find out if we’re a good match for each other.

“Susan Friedmann is the world’s leading expert on niche marketing and yet she treats you like a friend and would do anything to help you succeed! Her sage advice is based on years of success helping companies rev up their credibility in their target markets with “smart” approaches to their niches. Susan asks great questions, tailors her advice to your business needs, focuses like a laser on what works, and has ideas you’d never think of!”

~ Suzanne Bates, CEO, Bates Communications, author of Speak Like a CEO

“Susan’s mentorship is beyond compare. There is nothing like having an experienced, compassionate, and creative facilitator who gently but firmly keeps you accountable to yourself for your success. I wholeheartedly recommend this meaningful course!”

~ Ken Streater, international best-selling author of Be the Good and The Gift of Courage

“Thank you, Susan, for your powerful leadership sprinkled endlessly with Gold Dust. You gave me the room and opportunity to think bigger and stretch bigger!” 

~ Margie Dunki-Jacobs, author of Overly Satisfied Is Underachieved: How to Stop Settling for Good Enough and Start Getting What You Really Want!

“Thanks to Susan’s marketing guidance, I gained instant credibility as an author and additional gravitas as a business expert. Both have delivered tremendous value to my business, and to clients and organizations that otherwise would not have found me.” 

~ Earl Bell, author of Winning in Baseball and Business

“Susan lays out a clear path for authors who long to be experts. She works to establish the right mindset, zero in on your perfect audience, and then use your book as a platform to create or grow a business. She guides you to craft a marketing plan that is laser focused on your niche market so that you can use your book as the foundation for your business platform.” 

~ Jane Maulucci, author of You Can Make a Living at That? The Ultimate Guide to Thinking BIG for Your small Business

“Susan offers incredible insights and unique approaches on how to focus in on a niche and find your stride.” 

~ Arin Halicki, Tranformational Coach and author of Your Emergency Brake

“Susan gave me more valuable marketing tips and strategies than I would have ever imagined! Her ability to listen and create a Cliff Notes version of where you are, where you want to go, and how to get there – is practical and refreshing. Susan has the experience, expertise, and marketing excellence to take your brand to the next level. I highly recommend her for her ability to help you get clear, save time and money, and move.”

~ Robin Samora, Small business marketing/PR expert

“Susan is one of the brilliant marketing minds. She is full of ideas to help take you and your book marketing to the next level of success.”

~ Jag Randhawa, author of The Bright Idea Box