You poured months, maybe years, into writing a nonfiction book that carries your best thinking, your hard-won expertise, and more than a little of your soul.

Then you published it.

And... not much happened.

No flood of speaking inquiries. No corporate buyers calling. No sudden leap in your credibility or consulting pipeline. Maybe a handful of Amazon sales, a few kind words from friends, and a growing feeling that something's missing.

Here's the thing: nothing's wrong with your book. What's missing is a strategy.

This Is Why Aviva Publishing & Marketing Exists

I'm Susan Friedmann, CSP — a book marketing coach, author of 18 books, and the person who sold 500,000 copies of her first book to a single company. I've spent more than 30 years helping nonfiction authors do one thing: turn their book into a genuine business asset.

Not a vanity project. Not a paperweight. A tool for authority, income, and impact.

I know the frustration you're feeling because I've lived it. Back in 1992, I wrote a book targeting a highly specific niche, the billion-dollar trade show industry, and traditional publishers weren't interested. So I published it myself. Then I sold 500,000 copies to a single company.

That experience changed everything I believed about book marketing. It taught me the authors who win aren't necessarily the ones with the best books. They're the ones who get strategic about who needs their expertise and how to put that book in front of them.

That experience became the foundation of the Author Authority-First Method for Nonfiction Book Marketing — my proven system for positioning authors as the go-to expert in their category before they pitch, promote, or post. Here's what I know for certain: AI doesn't recommend authors it can't categorize. Scattered positioning creates invisible authors. The Authority-First Method fixes that.

Since then, I've published more than 1,200 titles through Aviva Publishing and coached hundreds of nonfiction authors to stop spinning their wheels and start building real momentum.

Who I Work With

You're likely in one of these situations:

1. You're a first-time author who self-published or got traditionally published, and the book isn't getting the traction you expected. You did everything "right" and you're still not seeing results.
2. You're a consultant, coach, or subject-matter expert who wrote a book as a credibility tool but can't figure out how to leverage it for speaking gigs, media appearances, or high-ticket clients.
3. You're an aspiring thought leader in health, business, leadership, or personal development, and you want your book to position you as the go-to expert in your niche, not just another author with something to sell.
4. You've published before and the momentum's faded. The strategies that worked three years ago aren't working now, and you need fresh thinking and renewed confidence to reignite interest.

All of these situations share a common root: the marketing strategy doesn't match the book's real potential.

What Makes This Different

I'm not a generalist marketing coach who works with everyone from restaurant owners to app developers. I'm a book marketing coach who works exclusively with nonfiction authors. That focus matters enormously, because nonfiction book marketing is its own discipline — and most of what the general marketing world teaches simply doesn't apply.

My approach combines three things most coaches offer separately:

Mindset

A lot of authors are stuck not because they lack a strategy, but because they've got beliefs about selling, visibility, or their own authority that quietly sabotage their efforts. We address that head-on.

Strategy

This is where the Author Authority-First Method comes in. The authors who break through aren't trying to sell to everyone. They've identified the specific organizations, companies, or communities who need their expertise at scale, and they've built a plan to reach them.

Hands-on Mentorship

I'm not handing you a course and wishing you luck. I offer direct, personal access, including free Book Marketing Brainstorm sessions where we work through your specific situation together.

A Track Record Worth Noting

• 18 Books authored, including Riches in Niches: How to Make It Big in a Small Market
• 10th Year Book Marketing Mentors podcast, ranked in the top 1.5% worldwide
• CSP Certified Speaking Professional designation, earned by fewer than 12% of speakers worldwide

Credentials aside, here's what my clients say matters most: I ask the right questions, I don't waste your time, and I help you see angles you've been walking right past.

What Clients Say

"Susan Friedmann is the world's leading expert on niche marketing and yet she treats you like a friend and would do anything to help you succeed! Her sage advice is based on years of success helping companies rev up their credibility in their target markets with smart approaches to their niches. Susan asks great questions, tailors her advice to your business needs, focuses like a laser on what works, and has ideas you'd never think of!"

"Susan's mentorship is beyond compare. There is nothing like having an experienced, compassionate, and creative facilitator who gently but firmly keeps you accountable to yourself for your success. I wholeheartedly recommend this meaningful course!"

"Thank you, Susan, for your powerful leadership sprinkled endlessly with Gold Dust. You gave me the room and opportunity to think bigger and stretch bigger!"

"Thanks to Susan's marketing guidance, I gained instant credibility as an author and additional gravitas as a business expert. Both have delivered tremendous value to my business, and to clients and organizations that otherwise would not have found me."

"Susan lays out a clear path for authors who long to be experts. She works to establish the right mindset, zero in on your perfect audience, and then use your book as a platform to create or grow a business. She guides you to craft a marketing plan that is laser focused on your niche market so that you can use your book as the foundation for your business platform."

"Susan offers incredible insights and unique approaches on how to focus in on a niche and find your stride."

"Susan gave me more valuable marketing tips and strategies than I would have ever imagined! Her ability to listen and create a Cliff Notes version of where you are, where you want to go, and how to get there is practical and refreshing. Susan has the experience, expertise, and marketing excellence to take your brand to the next level."

"Susan is one of the brilliant marketing minds. She is full of ideas to help take you and your book marketing to the next level of success."