Want my FREE resources to boost your Book Marketing? Click HERE!
You Wrote the Book. Now What?
For nonfiction authors who know their book should be doing more than collecting polite compliments and a few Amazon sales.
You poured months, maybe years, into writing a nonfiction book that carries your best thinking, your hard-won expertise, and more than a little of your soul.
Then you published it.
And... not much happened.
No flood of speaking inquiries. No corporate buyers calling. No sudden leap in your credibility or consulting pipeline. Maybe a handful of Amazon sales, a few kind words from friends, and a growing feeling that something's missing.
Here's the thing: nothing's wrong with your book. What's missing is a strategy.
I'm Susan Friedmann, and I've spent more than 30 years helping nonfiction authors do one thing: turn their book into a genuine business asset.
Not a vanity project. Not a paperweight. A tool for authority, income, and impact.
I know the frustration you're feeling because I've lived it. Back in 1992, I wrote a book targeting a highly specific niche, the billion-dollar trade show industry, and traditional publishers weren't interested. So I published it myself. Then I sold 500,000 copies to a single company.
That experience changed everything I believed about book marketing. It taught me the authors who win aren't necessarily the ones with the best books. They're the ones who get strategic about who needs their expertise and how to put that book in front of them.
Since then, I've published more than 1,200 titles through Aviva Publishing and coached hundreds of nonfiction authors to stop spinning their wheels and start building real momentum.
Who I Work With
You're likely in one of these situations:
You're a first-time author who self-published or got traditionally published, and the book isn't getting the traction you expected. You did everything “right” and you're still not seeing results.
You're a consultant, coach, or subject-matter expert who wrote a book as a credibility tool but can't figure out how to leverage it for speaking gigs, media appearances, or high-ticket clients.
You're an aspiring thought leader in health, business, leadership, or personal development, and you want your book to position you as the go-to expert in your niche, not just another author with something to sell.
You've published before and the momentum's faded. The strategies that worked three years ago aren't working now, and you need fresh thinking and renewed confidence to reignite interest.
All of these situations share a common root: the marketing strategy doesn't match the book's real potential.
What Makes This Different
I'm not a generalist marketing coach who works with everyone from restaurant owners to app developers. I work exclusively with nonfiction authors. That focus matters enormously, because nonfiction book marketing is its own discipline and most of what the general marketing world teaches simply doesn't apply.
My approach combines three things most coaches offer separately:
Mindset
A lot of authors are stuck not because they lack a strategy, but because they've got beliefs about selling, visibility, or their own authority that quietly sabotage their efforts. We address that head-on.
Strategy
This is where my framework for niche marketing comes in. The authors who break through aren't trying to sell to everyone. They've identified the specific organizations, companies, or communities who need their expertise at scale, and they've built a plan to reach them.
Hands-on Mentorship
I'm not handing you a course and wishing you luck. I offer direct, personal access, including free Book Marketing Brainstorm sessions where we work through your specific situation together.
A Track Record Worth Noting
Credentials aside, here's what my clients say matters most: I ask the right questions, I don't waste your time, and I help you see angles you've been walking right past.
Ready to Stop Guessing?
If you've got a nonfiction book and you know it's capable of doing more than it's currently doing, let's talk.
Book a free Book Marketing Brainstorm Session. In one focused conversation, we'll look at where you are, what's blocking you, and what your book's real opportunities are.
Book Your Free Brainstorm Session
