Turn Your Published Book into
Money Making Opportunities
You didn't write a book just to check a box.
You wrote it because you believed it would increase opportunities.
And yet—after the launch excitement faded—you're left wondering what happened.
Your book exists.
Opportunities feel random.
Sales are inconsistent.
And no one ever explained how your book was supposed to work beyond publication.
If you've ever thought, "Now what?" — you're in the right place.
The Problem No One Warned You About
Most authors are taught how to publish a book.
Very few are taught how to position one to be profitable.
So after launch, authors find themselves stuck:
- Their book isn't generating leads or inquiries
- Speaking invitations are rare or nonexistent
- Podcast interviews that result in no tangible leads
- Their expertise is deep, but their authority isn't visible
- Their book has no clear role in their business or career
They try more marketing. More posting. More appearances.
But without strategy, effort doesn't compound.
"Susan Friedmann is the world's leading expert on niche marketing and yet she treats you like a friend… She focuses in like a laser on what works and has ideas you'd never think of."
— Suzanne Bates
CEO, Bates Communications, author of Speak Like a CEO
What if your book isn't the end of an exciting journey —
but just the beginning?
Imagine:
- Being introduced as an authority, not "just an author"
- Selling books in bulk to organizations and groups
- Turning visibility into real opportunities
- Having a clear path from published → authority → revenue
Not through hype.
And, certainly not just hoping it will happen!
Introducing
Author Influencer Circle
Author Influencer Circle is a strategic mentorship experience for nonfiction authors who want to reposition their book as an authority asset—one that leads to speaking, consulting, bulk sales, partnerships, and long-term momentum.
This is not about chasing algorithms or one-off promotions.
Introducing
Author Influencer Circle
Strategic Mentorship Experience
Author Influencer Circle is a strategic mentorship experience for nonfiction authors who want to reposition their book as an authority asset—one that leads to speaking, consulting, bulk sales, partnerships, and long-term momentum.
This is not about chasing algorithms or one-off promotions.
"Thanks to Susan's marketing guidance, I gained instant credibility as an author and additional gravitas as a business expert."
— Earl Bell
author of Winning in Baseball and Business
"Susan lays out a clear path for authors who long to be experts… using your book as the foundation for your business platform."
— Jane Maulucci
author of You Can Make a Living at That?
How the Author Influencer Circle Works
Inside the AIC, you'll be guided through the Authority-First Book Marketing™ framework that helps your book:
Build Authority & Awareness
- Clarify your authority positioning so your message stands out
- Define exactly who your book is for—and why
- Build confidence in how you talk about your book and your expertise
Open Doors for New Revenue Pathways
- Reposition your book as a strategic authority asset that opens doors
- Build a repeatable visibility strategy that leads to paid opportunities
- Turn stages, podcasts, and interviews into speaking, consulting, and bulk book sales
And Become the Go-To Expert in Your Field
- Start selling books in bulk (without feeling salesy)
- Stop relying solely on Amazon and random promotion
Member Benefits
Plus: Instant Access to Our Complete Expert Archive
When you join, you immediately unlock our full library of past expert sessions featuring industry leaders and specialists.
"Susan's mentorship is beyond compare… an experienced, compassionate facilitator who keeps you accountable to yourself for your success."
— Ken Streater
international bestselling author
"Susan gave me more valuable marketing tips and strategies than I would have ever imagined."
— Robin Samora
marketing & PR expert
Who This Is For
The Author Influencer Circle is for nonfiction authors who believe their book should do more than exist.
Whether you're published or preparing to publish, this experience is for authors who want to position their book as an authority asset—one that supports their business, elevates their expertise, and leads to meaningful opportunities.
This is not a quick-fix program. And it's not about chasing attention.
It's for authors who are ready to use their book with purpose—to grow their influence, income, and impact through speaking, coaching, and strategic opportunities.
What Authors Are Saying
"Susan's powerful leadership gave me the room and opportunity to think bigger and stretch bigger."
— Margie Dunki-Jacobs
author
"Susan offers incredible insights and unique approaches on how to focus in on a niche and find your stride."
— Arin Halicki
transformational coach & author
"Susan is one of the brilliant marketing minds… full of ideas to help take you and your book marketing to the next level."
— Jag Randhawa
author
Common Questions
About Your Guide
Susan Friedmann, CSP (Certified Speaking Professional) understands the quiet frustration many nonfiction authors feel after publishing a book they believed would open doors—only to wonder what was supposed to happen next.
For more than 30 years, she has helped nonfiction authors turn their books into credibility, conversations, and real opportunities. Through Aviva Publishing & Marketing, she has published over 1,200 titles and guided authors to stop blending in and start positioning their work strategically.
Susan is the author of 18 books, including one that sold more than 500,000 copies to a single company, and the host of the award-winning Book Marketing Mentors podcast, now in its tenth year and ranked in the top 1.5% worldwide.
Known for her intuitive, strategic approach, Susan helps authors see what others miss and use their books with clarity, confidence, and purpose.
Your Next Step
Your book exists. Your expertise is real. Your message matters.
Now it's time to stop wondering what comes next—and start using your book the way it was meant to be used.
Because of the level of focus and support inside the Circle, membership is by application.
Apply to the Author Influencer Circle and let's have a conversation about what's possible when your book is positioned to work for you.
START MY APPLICATION →Let your book do the work it was always capable of doing.
