The A.B.U.N.D.A.N.C.E. Book Marketing Method: How to Promote Your Nonfiction Book with an Abundance Mindset

Do you cringe whenever you think about marketing your nonfiction book? 

If you’re like most authors I’ve worked with, the very thought of self-promotion makes you want to retreat back to the safety of your writing cave. Many authors fall into a scarcity mindset, believing marketing is too hard, that they don’t have enough time or money, or that their book will never reach enough people.

But what if everything you believe about book marketing is completely backwards?

After guiding hundreds of nonfiction authors through their publishing journeys, I’ve discovered something surprising: those who achieve the greatest success approach marketing with what I call a marketing abundance mindset. This perspective builds real relationships, sparks meaningful conversations, and makes the entire process feel aligned with why they wrote the book in the first place.

The most successful nonfiction authors don’t focus on competing for attention or scrambling for sales. Instead, they focus on giving value, building relationships, and seeing marketing as a long-term investment in their mission.

That’s why I created the A.B.U.N.D.A.N.C.E. Book Marketing Method. This is a simple framework to help you market your book in a way that feels natural, sustainable, and even enjoyable.

Let’s break it down.

A — Always Lead with Value (Value-First Mindset)

Don’t think about marketing as a way to convince people to buy your book. Rather view it as helping them see why they need it. The best way to do this? Give value before asking for anything in return.

When you consistently provide insights, tips, and guidance, your audience naturally begins to trust you. They see you as an expert, and when the time comes to buy, your book becomes an easy decision.

Action Steps:

✅ Share key takeaways from your book in blog posts, podcasts, and videos.
✅ Offer a free lead magnet (e.g., a checklist, workbook, or extra chapter) to grow your email list.
✅ Post bite-sized tips from your book on LinkedIn, Instagram, or X (formerly Twitter) to stay top-of-mind.

Abundant Mindset Shift: Instead of asking, “How can I sell more books?” ask “How can I serve my audience better?”

B — Build Relationships, Not Rivalries (Community Over Competition)

Many authors see other writers as competition, yet in reality, collaboration leads to more opportunities than competition ever will. There are millions of readers, and no single author can serve them all. When you support and uplift other authors, you create win-win opportunities that benefit everyone.

Action Steps:

✅ Join author communities and actively engage. Share insights, ask questions, and help others.
✅ Partner with other nonfiction authors for cross-promotions, joint giveaways, or bundled book deals.
✅ Share and celebrate other authors’ successes — they’ll be more likely to do the same for you.

Abundant Mindset Shift: Instead of “There’s not enough room for me,” believe “There’s enough success for everyone.”

U — Unleash the Power of Connection (Relationship Cultivation)

Book marketing isn’t about selling. Rather it’s about building trust and relationships. Readers, influencers, and industry professionals all play a role in spreading the word about your book. The stronger your connections, the easier your marketing becomes.

Action Steps:

✅ Respond to every comment, email, and message to foster engagement.
✅ Connect with podcast hosts, journalists, and event organizers to secure speaking opportunities.
✅ Show genuine interest in your readers. Ask them questions and listen to their challenges.

Abundant Mindset Shift: Instead of focusing on getting sales, focus on building long-term relationships that will lead to sales.

N — Nurture Multiple Income Streams (Diverse Revenue Streams)

A book is more than a product, it’s a doorway to new opportunities. Authors who rely only on book sales often struggle financially. Those with an abundance mindset see their book as a stepping stone to bigger income streams.

Action Steps:

✅ Use your book as a lead-in to coaching, consulting, or speaking gigs.
✅ Create an online course or membership program based on your book’s content.
✅ Offer bulk sales to businesses, schools, or organizations that align with your message.

Abundant Mindset Shift: Instead of “I need to sell more books to make money,” think “My book is a tool for greater impact and revenue.”

D — Develop a Growth Mindset (Continuous Growth)

Marketing success isn’t instant. The most successful authors experiment, adapt, and refine their approach over time. If something isn’t working, it’s not failure, just see it as feedback.

Action Steps:

✅ Track what’s working. Analyze book sales, engagement, and traffic.
✅ Invest in marketing courses, coaching, or mastermind groups to stay ahead.
✅ Be open to trying new platforms or promotional strategies.

Abundant Mindset Shift: Instead of fearing failure, see every challenge as an opportunity to learn and improve.

A — Authenticity is Your Superpower (Authenticity Attracts Abundance)

Readers don’t connect with perfect sales pitches. They prefer to connect with real people. The more authentic you are, the stronger your impact.

Action Steps:

✅ Share your personal journey — struggles, lessons, and insights.
✅ Write and market in a way that feels natural instead of following “one-size-fits-all” tactics.
✅ Let your passion shine — your enthusiasm attracts the right audience.

Abundant Mindset Shift: Instead of “I need to be more polished,” trust that being real resonates more.

N — Never Give Up (Patience and Persistence)

Ditch the mindset that books explode in sales overnight. Rather, they gain traction over time. Successful authors keep marketing long after launch day. (Remember the story about the hare and the tortoise?)

Action Steps:

✅ Keep showing up — consistency builds momentum.
✅ Continue promoting your book months and even years after its release.
✅ Celebrate small wins to stay motivated.

Abundant Mindset Shift: Instead of “This isn’t working fast enough,” trust “Every action builds my long-term success.”

C — Create Impact Through Generosity (Strategic Generosity)

The more you give, the more you receive. When you help others, you create goodwill that leads to unexpected opportunities.

Action Steps:

✅ Offer free resources — guides, worksheets, or exclusive content.
✅ Be generous with your time, advice, and support for other authors.
✅ Look for ways to serve your audience before asking for anything in return.

Abundant Mindset Shift: Instead of focusing on what you’ll get, focus on how you can serve.

E — Expand What’s Already Working (Leverage Existing Assets)

You don’t have to constantly reinvent the wheel. Maximize what’s already working.

Action Steps:

✅ Repurpose content — turn blog posts into videos, newsletters, or social media snippets.
✅ Use past successes — re-pitch yourself to podcasts or speaking events that performed well.
✅ Double down on strategies that bring the best results.

Abundant Mindset Shift: Instead of “I need to do more,” focus on “I need to amplify what’s already working.”

Final Thoughts: Shift to an Abundance Book Marketing Mindset

Marketing your book doesn’t have to feel exhausting or inauthentic. When you shift to an abundance mindset, you’ll see marketing as an opportunity to serve, connect, and grow your impact.

Instead of:
❌ Struggling to sell books,
❌ Competing for attention,
❌ Feeling overwhelmed by marketing…

Shift to:
✅ Providing value,
✅ Building lasting relationships,
✅ Trusting that your efforts will pay off over time.

The A.B.U.N.D.A.N.C.E. Method isn’t just about selling books, instead, it’s about creating a sustainable, rewarding book and author marketing journey.

Which principle will you apply first?