How to Stay Consistent with Book Marketing (Even When You’re Exhausted) — Part 2

Last week in Part 1, we tackled one of the biggest struggles nonfiction authors face: staying consistent with marketing when you’re mentally drained or short on time. We reframed what consistency really means, explored ways to avoid burnout, and looked at the power of reflection and platform focus.

Now, let’s take it one step further.

This week we’ll uncover practical ways to stretch what you’ve already created so you’re not constantly reinventing the wheel. Because chances are, you’re sitting on a pile of content gold, but you haven’t tapped into it yet.

Reuse, Recycle, Repurpose

One of the best-kept secrets in sustainable book marketing is this: you already have more content than you think.

You’ve written a book. You’ve written blogs, emails, guest posts, social media posts, testimonials, or reader reviews. The list goes on.

Instead of trying to churn out brand-new content every week, why not reuse what’s worked before?

Here’s how to do it without sounding repetitive:

1. Turn Book Excerpts into Posts

Your book is full of content gems. Pull out a short quote, key takeaway, or powerful stat. Turn that into a single post.

Add a personal thought. Ask a question. Share how that concept applies right now.

2. Break Blogs into Bite-Size Bits

If you’ve written blog posts in the past, chances are they’re packed with insights that can be sliced into multiple short-form pieces. One blog can become:

• A list post on LinkedIn
• A single tip with a visual
• A short story that illustrates a point

You don’t need to create new ideas every time you write. All you need to do is deliver the old ones in a fresh format.

3. Repost High-Performing Content

Go back through your LinkedIn posts or email newsletters. Find one that got great engagement. Post it again with a quick intro like:

“This idea hit home for many of you when I shared it last spring. These concepts still work.”

You can even tweak the graphic, headline, or call to action to give it a new spin.

4. Use Testimonials as Content

Reader feedback is marketing gold. It’s social proof. It’s storytelling. And it builds trust.

Share a testimonial with a note like: “So grateful for this kind feedback from a reader last month. It’s moments like this that remind me why I wrote this book.”

Don’t file away your great reviews, rather put them to work.

Create a Content Vault

If you ever feel like starting from scratch every time you sit down to market your book, a content vault will change your life.

A content vault is a simple, organized space. Google Docs, Notion, Trello, Asana, and more, are powerful tools for collecting all your marketing-ready material in one place.

Here’s what to include:

• Quotes from your book
• Testimonials and reviews
• Favorite past posts or emails
• Blog snippets
• Interview soundbites
• Stats or industry data you reference often

Label them by theme or topic so they’re easy to pull from when you need content fast.

Pro Tip: Every time you write something new, drop a version of it into your vault. You’ll thank yourself on those days when you feel “brain dead.”

Timing Matters as Much as the Message

Let’s talk about when to share your content.

Most authors spend all their energy creating content, but very little thinking about the timing. The timing of your message can be just as important as the message itself.

For example, long-form content like newsletters or blog posts often perform better earlier in the month or at the beginning of the week. People have more bandwidth to engage.

During holidays or busy seasons, focus on quick posts that express gratitude, share a quote, or ask a simple question. Your audience tunes in differently, so meet them with consumable nuggets.

Think Ahead: Plan your content around your reader’s habits. Anticipate when they go online and share the kind of content that draws them in.

Consider these when you need ideas for those quiet periods:

• A year-in-review post with your biggest insights
• A sneak peek of what’s coming next
• A simple thank-you for being part of your journey

When in Doubt, Share a Story

If you ever feel stuck on what to post, tell a story.

Stories build trust. They stick. They cut through the noise.

Here are easy story starters:

• “When I first started writing this book, I had no idea…”
• “One of the most unexpected lessons I’ve learned is…”
• “A client recently told me something that reminded me why this work matters…”

The best part? These stories can be short. You don’t need to write a novel. Paint a quick picture, share your insight, and invite reflection.

Don’t Underestimate the Power of “Low-Effort” Content

We tend to think everything we publish needs to be brilliant. But sometimes, the simplest pieces perform the best.

Here are a few low-effort, high-value ideas you can post anytime:

• A photo of your book in the wild (on a reader’s desk, in your office, at an event)
• A screenshot of a kind email from a reader
• A “behind the scenes” moment from your writing or marketing journey
• A quote graphic from your book or a favorite author in your space

None of these take more than 10 minutes to share. But they build visibility, credibility, and connection over time.

Consistency Isn’t About Perfection

The authors who build meaningful followings and sell books in bulk aren’t the ones who post every single day or follow a rigid marketing schedule.

They’re the ones who stay in the game. Who keep showing up. Who reuse what works. Who rest when needed but don’t disappear. Who share what they know, one story at a time.

Consistency is about being present, not perfect! isn’t 

Ready to Take Action?

If you’re serious about building visibility without burning out, here’s your next move:

Pick one of the following and do it this week:

• Pull a quote from your book and share it on LinkedIn
• Go through an old blog and turn it into three short posts
• Set up a content vault with five reusable pieces
• Repost something that worked well last year

You don’t have to do it all. Just do one thing. Then keep doing one thing until it becomes easy. And that’s how you build momentum.

And if you want more ideas that work, check out the Book Marketing Mentors podcast. Every week, my guest experts share simple, smart strategies to help you get your book into more hands and make the difference you set out to make.

Your readers are out there. Let’s make sure they find you.