Do you realize that 2025 marks the 25th anniversary of the new millennium? This silver anniversary is a milestone year and a great opportunity to refresh your book marketing strategies.
For...
Max had a problem. As a tech executive juggling deadlines, a demanding family life, and constant stress, he felt like he was on the verge of burnout. Then, one day, while wandering through a...
As a newbie author, one of your biggest hurdles is finding your perfect readers, the ones who love your book and spread the word.
With AI, you leave behind the hit-or-miss nature of...
Standing out in today’s tsunami of book titles can feel overwhelming. Breaking through the noise of being a nonfiction author can be challenging, especially when you’re not a...
As an entrepreneur, speaker, or trainer who wrote a nonfiction book, you’ve got a wealth of knowledge. Turning that expertise into a successful business takes more than just skill. It takes...
With over 3.5 million nonfiction books published annually, you face unique challenges and opportunities when marketing your work.
Unlike fiction, which often relies on a good story and a popular...
Stepping into the whirlwind of the publishing world, it’s clear that authors have to do more than just write. You need to be your own brand, not just any brand—one as authentic as your...
Welcome back!
In the first part of our article, we talked about why a book needs to have a clear message. We looked at how different authors like Brené Brown, Malcolm Gladwell, and...
When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a...
Are you an author struggling to decide between creating a personal author website or a website dedicated solely to your book? This is a common question I often get from authors looking for guidance...
