Have you ever picked up a book simply because it had raving reviews? There’s something about a five-star rating or a thumbs-up from a fellow reader that piques our interest. But what’s the real story ...
Determining if your nonfiction book should be sold on Amazon isn’t easy for authors. Amazon is an alluring platform with its vast customer base and market dominance.
However attractive, it’s essentia...
Are you looking for a creative twist to revitalize your nonfiction writing and book marketing?Â
Then SCAMPER is your answer!
This creative framework, which goes by the acronym Substitute, Combine, A...
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In the first part of our article, we talked about why a book needs to have a clear message. We looked at how different authors like Brené Brown, Malcolm Gladwell, and Marie Kondo use t...
When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a lack of focus ...
Have you ever considered how you can use podcasts to promote and sell more copies of your books? Being a guest on the right podcast in front of your target audience is a major strategy for authors. Wh...
"The End"—two beautiful words every author loves typing (or writing) after pouring their heart and soul into a hundred or more pages. It’s no small feat that you managed to finish your manuscript—many...
Have you ever scrolled through your social media feed and come across a post from someone who isn’t a celebrity yet has a certain pull in their little corner of the internet (niche)?
You know, the ki...
Let me ask you this: Have you ever felt that your book, your labor of love, deserves more than just a place on the shelf? That it should leap off the pages and into the hearts and minds of readers acr...
With the advent of the new year, I’ve been exploring what digital marketing has to offer nonfiction authors.Â
After several hours of research, I identified and settled on five specific strategies tha...
