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Your Family and Friends Aren’t Your Book Marketing Plan

Your Family and Friends Aren’t Your Book Marketing Plan

Published on: 10/29/2026

Why family and friends may never read your book, and how nonfiction authors can focus their book marketing on the readers, organizations, and partners who truly need their expertise.

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Podcasting Is Changing. Are Nonfiction Authors Paying Attention?

Podcasting Is Changing. Are Nonfiction Authors Paying Attention?

Published on: 10/22/2026

Five podcasting trends from Edison Research and what they mean for nonfiction authors who want to build authority, reach the right audience, and create opportunities beyond book sales.

podcasting trends for authorsnonfiction author marketingpodcast interviews for authorsbook marketing strategyrepurposing podcast contentvideo podcastsauthor authority
Your Book Didn't Take Off. Now What?

Your Book Didn't Take Off. Now What?

Published on: 10/15/2026

Publishing your nonfiction book is the beginning, not the finish line. Learn how authors build lasting authority, recognition, and opportunity over time.

nonfiction book marketingauthor authoritylong-term book promotionovernight successauthor platformbook launch strategythought leadership for authors
Your Book Is Sitting There. So Are You

Your Book Is Sitting There. So Are You

Published on: 10/07/2026

Book marketing should never replace the message behind your nonfiction book. Learn how to reconnect with your purpose and bring your ideas to the readers who need them.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session