Let’s discuss something that doesn’t get said enough in marketing your book. I’m referring to your story, your expertise, and your book. 

Did you know you don’t have to shout louder than everyone els...

Do you realize that 2025 marks the 25th anniversary of the new millennium? This silver anniversary is a milestone year and a great opportunity to refresh your book marketing strategies.

For nonfictio...

Max had a problem. As a tech executive juggling deadlines, a demanding family life, and constant stress, he felt like he was on the verge of burnout. Then, one day, while wandering through a bookstore...

As a newbie author, one of your biggest hurdles is finding your perfect readers, the ones who love your book and spread the word. 

With AI, you leave behind the hit-or-miss nature of traditional mark...

Standing out in today’s tsunami of book titles can feel overwhelming. Breaking through the noise of being a nonfiction author can be challenging, especially when you’re not a household name. Howeve...

As an entrepreneur, speaker, or trainer who wrote a nonfiction book, you’ve got a wealth of knowledge. Turning that expertise into a successful business takes more than just skill. It takes focus and ...

With over 3.5 million nonfiction books published annually, you face unique challenges and opportunities when marketing your work.

Unlike fiction, which often relies on a good story and a popular genr...

Stepping into the whirlwind of the publishing world, it’s clear that authors have to do more than just write. You need to be your own brand, not just any brand—one as authentic as your signature. What...

Welcome back! 

In the first part of our article, we talked about why a book needs to have a clear message. We looked at how different authors like Brené Brown, Malcolm Gladwell, and Marie Kondo use t...

When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a lack of focus ...