My friend and colleague, Terry Brock, recently coined the phrase “you-izing,” which tickled my brain cells.

“You-izing” is the process of shifting the focus of your message from yourself to your audi...

You’ve got a great idea for a book, and you’re eager to share it with the world. Naturally, you want as many people as possible to read it, so it’s tempting to aim for a broad audience. 

The logic se...

Following up on last week’s article, “How to Harness AI Innovation to Revolutionize Your Book Marketing,” let’s explore more ways to use AI to generate innovative content ideas.

Social media is a pow...

As a nonfiction author, you know the struggle all too well, capturing and holding your reader’s attention is no easy feat. With an endless stream of content at their fingertips, how can you ensure tha...

Content creation can often feel like you’re scraping the bottom of the barrel for fresh ideas. Trust me, I’ve been there — staring at the screen, hoping for a spark of inspiration to jump-start the ne...

Writing can be a great way to express yourself, but sometimes it can be hard to find the motivation or know where to start.

Whether you’re struggling to flesh out the perfect opening hook or need a h...