Bulk Book Breakthrough Masterclass
A live 60-minute masterclass for non-fiction authors who want to sell books in bulk.
Date: March 20th, 2026 | Time: 11:00 AM EST
Why So Many Good Nonfiction
Books Go Nowhere
The Book Marketing Traps Authors Fall Into Without Realizing It
You wrote a book for a reason.
You expected three things: credibility, opportunity, and readers who need your ideas.
But after the launch, something unsettling happens.
The book sales slow down.
The visibility never quite takes off.
The authority you hoped the book would create feels just out of reach.
Here’s the hard truth.
Most nonfiction books don’t struggle because the ideas aren’t good.
They struggle because authors unknowingly fall into a few book marketing traps that quietly keep great books from gaining traction.
The authors who break through aren't necessarily the best writers.
They're the ones who stop getting in their own way.
Here's how...
The 5 Book Marketing Traps That Cause Good Nonfiction Books to Stall
A 60-Minute Masterclass for Authors Who Know Their Book Deserves More Readers
In this powerful masterclass, you’ll uncover the five traps that cause good books to stall and learn how to avoid them so your book can finally build credibility, create opportunity, and reach the readers who need it most.
Investment: $25
*Live on Zoom. Recording Included.
inside this masterclass
In this 60-minute session, we’ll uncover the five traps that repeatedly sabotage book marketing.
You’ll see how they show up.
And you’ll recognize one or two that have been influencing your decisions.
Proven Strategies for Authors
We uncover underlying imbalances affecting energy, digestion, stress, hormones, and well-being—so you address real issues in a supportive, holistic way forward.
Building an Effective Author Platform
Based on your unique health profile, you’ll receive tailored insights and recommendations that align with your body’s needs, helping you make informed decisions about your wellness.
Creating a Compelling Author Brand
Leave with a clear, practical path forward—what to focus on, what to adjust, and how to support your body naturally for long-term balance, vitality, and health with confidence and clarity.
Step 1 — Discover the Five Book Marketing Traps
You’ll learn the hidden patterns that repeatedly stop authors from promoting their books effectively.
Many authors mistake these traps for humility, patience, or good judgment.
They’re not.
Step 2 — Identify What Is Sabotaging Your Book Sales
Not every trap affects every author.
But one or two almost always show up.
Those are the ones quietly shaping your results.
Step 3 —Reshape the Way You Approach Marketing
Awareness without a plan is just frustration. This is where you get the plan. Simple, specific, and built around your book.
You’ll leave with a new way to think about promoting your book and a clear action plan to turn your book into visibility, authority, and revenue-generating opportunities.
The Hard Truth Most Authors Never Hear
Most nonfiction books don’t struggle because they lack value.
They struggle because the author never fully steps into the role the book requires.
Writing the book was step one.
Owning the authority behind it is step two.
Many authors stall right there.
Not because they lack expertise, but because a few quiet ego traps begin to interfere with the marketing process.
The traps sound reasonable.
They feel safe.
They even feel professional.
But they quietly block the actions that create visibility, speaking invitations, partnerships, and real book sales.
Here’s the irony.
Most authors already know the strategies.
The problem isn’t information.
It’s hesitation.
Once you see the trap, the hesitation fades.
And the marketing actions you’ve been avoiding suddenly become much easier to take.
What if the real value of your book wasn’t the copies you sell, but the opportunities it creates?
If you miss this masterclass you’ll never know how much money you’re leaving on the table.
When authors recognize the patterns that have been quietly holding them back, something shifts.
Their book begins opening the doors it was meant to open.
Not because the strategy suddenly changed. Because they did.
What you'll learn
In this focused 60-minute masterclass, you'll walk away knowing how to:
Identify which organizations are the perfect fit for your book — and exactly why they need it
Understand how bulk buyers think so you can align your pitch with what they actually care about
Craft an irresistible bulk offer that makes saying yes easy for any organization
Use proven outreach language that positions you as the expert choice — not just another author with a book
Avoid the #1 mistake authors make when approaching bulk buyers (it's killing your chances before you even start)
Leave with a clear next step so you can place your book inside organizations that need your expertise — starting this week
About Susan Friedmann
Susan Friedmann is the authority on how experts use nonfiction books to build influence, credibility, and opportunity beyond book sales.
She is a nonfiction book marketing mentor, publisher, and the creator of Authority-First Book Marketing™, where she helps consultants, speakers, and thought leaders turn their books into powerful business assets. Instead of chasing sales, Susan teaches authors how to use their books to attract speaking engagements, consulting clients, partnerships, and bulk book sales.
Susan is the author of 18 books, with titles translated into several languages. One of her books sold more than 500,000 copies to a single company, demonstrating how a strategically used book can open doors far beyond traditional book sales.
She also hosts the award-winning Book Marketing Mentors Podcast, where she interviews experts about practical ways authors can build visibility, authority, and opportunity through their books.
What Authors Are Saying
Arin Halicki
Transformational Coach and author of
Your Emergency Brake
Susan offers incredible insights and unique approaches on how to focus in on a niche and find your stride.
Robin Samora
Small Business Marketing and
PR expert
Susan gave me more valuable marketing tips and strategies than I would have ever imagined!
Jag Randhawa
Author of The Bright Idea Box
Susan is one of the brilliant marketing minds. She is full of ideas to help take you and your book marketing to the next level of success.
Frequently Asked Questions
Is this live?
Yes. The masterclass will be delivered live on Zoom Thursday, April 9th at 2pm ET. A recording will also be provided, so you can watch it afterward if you cannot attend live.
Is this only for published authors?
No. If your book is about to launch, attending now can help you avoid these traps before they begin affecting your marketing.
Will this teach specific marketing tactics?
This session focuses on the hidden patterns that prevent authors from executing the marketing strategies they already know.
Once those patterns are clear, tactics become much easier to implement.
Will you offer additional programs?
At the end of the session, I’ll briefly share information about the Author Influencer Circle, my mentorship community for nonfiction authors who want to build authority and expand their visibility.
Whether or not you decide to explore that opportunity, you will leave this masterclass with practical insights you can apply immediately.
Is there a refund policy?
Because the recording will be provided after the session, registrations are non-refundable.
Join Me
5 Book Marketing Traps That Cause Good Books To Stall
A 60-Minute Live Masterclass.
Investment: $25
Thurs. April 9th 2pm ET | Live on Zoom | Recording Included
© 2026 by AVIVA Publishing. All rights reserved.
Create Balance When Your Body Needs It Most
Feel like something is “off” but can’t pinpoint why? Our Holistic Wellness Assessment is designed to uncover the root causes behind low energy, mental fog, stress, and physical imbalance — giving you clarity instead of confusion.
This assessment takes a whole-body approach, evaluating physical, emotional, and lifestyle factors that influence your well-being. You’ll receive personalized insights and clear next steps to help you feel more aligned, energized, and supported.