The 5 Book Marketing Traps That Cause Good Nonfiction Books to Stall
Masterclass Replay Available
Watch the replay below to discover what may be stalling your momentum — and how to start moving your book toward bigger opportunities.
What You Discovered
In this 60-minute session, Susan uncovered the five traps that repeatedly sabotage book marketing and a new way to think about promoting your book
Proven Strategies for Authors
We uncover underlying imbalances affecting energy, digestion, stress, hormones, and well-being—so you address real issues in a supportive, holistic way forward.
Building an Effective Author Platform
Based on your unique health profile, you’ll receive tailored insights and recommendations that align with your body’s needs, helping you make informed decisions about your wellness.
Creating a Compelling Author Brand
Leave with a clear, practical path forward—what to focus on, what to adjust, and how to support your body naturally for long-term balance, vitality, and health with confidence and clarity.
Step 1 — Discover the Five Book Marketing Traps
The hidden patterns that repeatedly stop authors from promoting their books effectively. Many authors mistake these traps for humility, patience, or good judgment. They’re not.
Step 2 — Identify What Is Sabotaging Your Book Sales
Not every trap affects every author.
But one or two almost always show up.
Those are the ones quietly shaping your results.
Step 3 —Reshape the Way You Approach Marketing
Awareness without a plan is just frustration. This is where you get the plan. Simple, specific, and built around your book.
Ready to Turn Your Published Book into
Money Making Opportunities?
Imagine:
- Being introduced as an authority, not "just an author"
- Selling books in bulk to organizations and groups
- Turning visibility into real opportunities
- Having a clear path from published → authority → revenue
Not through hype.
And, certainly not just hoping it will happen!
About Susan Friedmann
Susan Friedmann is the authority on how experts use nonfiction books to build influence, credibility, and opportunity beyond book sales.
She is a nonfiction book marketing mentor, publisher, and the creator of Authority-First Book Marketing™, where she helps consultants, speakers, and thought leaders turn their books into powerful business assets. Instead of chasing sales, Susan teaches authors how to use their books to attract speaking engagements, consulting clients, partnerships, and bulk book sales.
Susan is the author of 18 books, with titles translated into several languages. One of her books sold more than 500,000 copies to a single company, demonstrating how a strategically used book can open doors far beyond traditional book sales.
She also hosts the award-winning Book Marketing Mentors Podcast, where she interviews experts about practical ways authors can build visibility, authority, and opportunity through their books.
Questions? Please reach out!
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