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Why Smart Nonfiction Authors Stall (Even When They're Doing Everything Right)

Why Smart Nonfiction Authors Stall (Even When They're Doing Everything Right)

Published on: 04/03/2026

Many nonfiction authors work hard to promote their books but see little traction. Discover five common reasons nonfiction book marketing stalls and what to adjust to create real momentum.

book marketingauthor marketingmindset shift
Readers Don't Buy Books. They Buy Solutions to Problems They're Tired of Having!

Readers Don't Buy Books. They Buy Solutions to Problems They're Tired of Having!

Published on: 03/27/2026

Most readers don’t buy books—they buy solutions to problems they’re tired of having. Learn how nonfiction authors can position their ideas in the right rooms, attract the right readers, and turn expertise into consistent book sales.

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Why Some Nonfiction Books Spread and Others Disappear

Why Some Nonfiction Books Spread and Others Disappear

Published on: 03/20/2026

Discover why some nonfiction books spread while others disappear. Learn how reader motivation, identity, and progress shape successful nonfiction book marketing.

book marketingauthor marketingmindset shift
Why Podcast Hosts Ignore Most Author Pitches

Why Podcast Hosts Ignore Most Author Pitches

Published on: 02/27/2026

Most podcast pitches fail because they focus on the guest, not the audience. Credentials and big-name clients don’t matter if the pitch doesn’t show how the guest can help listeners. This article explains why author pitches fall flat and gives actionable steps to prepare, focus on usefulness, and turn podcast guesting into a tool that builds authority and drives results.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

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