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The Myth of the Overnight Success: Why Your Book and Your Authority Need Time to Mature

The Myth of the Overnight Success: Why Your Book and Your Authority Need Time to Mature

Published on: 12/19/2025

My late coach and colleague, Bill McGrane, loved to remind people that it takes fifteen years to become an overnight success. The first time he said it, I laughed. The second time, I swallowed hard.

book marketingmindset
The Hidden Risk That Makes Your Book Impossible to Ignore (and yep… it's the part most authors avoid!)

The Hidden Risk That Makes Your Book Impossible to Ignore (and yep… it's the part most authors avoid!)

Published on: 12/11/2025

Brené Brown said, “Staying vulnerable is a risk we have to take if we want to experience connection.”

book marketingmindset
Follow Your Bliss: The Strategy Most Authors Ignore

Follow Your Bliss: The Strategy Most Authors Ignore

Published on: 11/20/2025

“Follow your bliss and the universe will open doors for you where there were only walls.”  — Joseph Campbell

mindset
The Invisible Trap That Keeps Nonfiction Authors Stuck

The Invisible Trap That Keeps Nonfiction Authors Stuck

Published on: 10/16/2025

Most nonfiction authors do not fail because their books are weak. They fail because they walk into an invisible trap that quietly pulls them down. It is not the algorithms. It is not the crowded marketplace. It is not even your budget. The real trap is psychological.

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Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

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