Want my FREE resources to boost your Book Marketing? Click HERE!

What If You Never Had to "Launch" Again?

What If You Never Had to "Launch" Again?

Published on: 04/10/2026

What if you never had to launch your book again? Discover a sustainable book marketing strategy that helps nonfiction authors build visibility, audience engagement, and long-term momentum.

book marketingauthor marketingcontent creationmindset shift
Stop Trying to Sell Your Book.

Stop Trying to Sell Your Book.

Published on: 03/13/2026

Why a Generosity Mindset Can Unlock Real Book Marketing

book marketingcontent creationmindset shift
How to “You-ize” Your Book Marketing Content Creation

How to “You-ize” Your Book Marketing Content Creation

Published on: 02/14/2025

My friend and colleague, Terry Brock, recently coined the phrase “you-izing,” which tickled my brain cells. “You-izing” is the process of shifting the focus of your message from yourself to your audience.

book marketingcontent creation
Why Writing a Book to Everyone is a Mistake (and What to Do Instead)

Why Writing a Book to Everyone is a Mistake (and What to Do Instead)

Published on: 10/10/2024

You’ve got a great idea for a book, and you’re eager to share it with the world. Naturally, you want as many people as possible to read it, so it’s tempting to aim for a broad audience.

content creation

Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session

© 2026 by AVIVA Publishing. All rights reserved.