Stop Trying to Sell Your Book.
Published on: 03/13/2026
Why a Generosity Mindset Can Unlock Real Book Marketing
book marketingcontent creationmindset shift
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How to “You-ize” Your Book Marketing Content Creation
Published on: 02/14/2025
My friend and colleague, Terry Brock, recently coined the phrase “you-izing,” which tickled my brain cells. “You-izing” is the process of shifting the focus of your message from yourself to your audience.
book marketingcontent creation
Why Writing a Book to Everyone is a Mistake (and What to Do Instead)
Published on: 10/10/2024
You’ve got a great idea for a book, and you’re eager to share it with the world. Naturally, you want as many people as possible to read it, so it’s tempting to aim for a broad audience.
content creation
Innovative Content Ideas: AI Tools Every Nonfiction Author Should Try
Published on: 09/19/2024
Following up on last week’s article, “How to Harness AI Innovation to Revolutionize Your Book Marketing,” let’s explore more ways to use AI to generate innovative content ideas.
content creation
Susan Friedmann
Author Marketing Mentor
Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.
Tap into Susan’s expertise with a complimentary 20-minute brainstorming session
