BOOK MARKETING BRAINSTORM SESSION
From Blah to Wow: Transform Your Nonfiction Book Descriptions book marketing May 16, 2024

Have you ever picked up a book solely because its description was irresistible?

That’s the power of a few well-chosen words! Writing a great book description is an art form, and it can make a...

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8 Dynamic Steps to Market Your Nonfiction Book book marketing May 09, 2024

Imagine this: You just finished writing your nonfiction book. It’s your magnum opus, and you’re excited to share it with the world. You know that your book has something special to...

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Unlocking the Secrets to a Captivating Nonfiction Book Trailer book marketing May 02, 2024

Picture this: you’ve spent months or even years writing a nonfiction book. It’s not just any book but a vessel that contains your dreams, insights, and maybe even the lessons...

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Using AI to Add a Touch of Magic to Your Book Marketing book marketing Apr 18, 2024

Have you ever wondered how your book can stand out in an already overcrowded market? 

How can your voice be heard over the hum of countless others, all clamoring for attention? 

The...

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Marketing Gold: Why Book Reviews Matter More Than You Think book marketing Apr 11, 2024

Have you ever picked up a book simply because it had raving reviews? There’s something about a five-star rating or a thumbs-up from a fellow reader that piques our interest. But what’s...

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The 800-Pound Gorilla: The Pros and Cons of Selling Your Book on Amazon book marketing Apr 01, 2024

Determining if your nonfiction book should be sold on Amazon isn’t easy for authors. Amazon is an alluring platform with its vast customer base and market dominance.

However attractive,...

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Revitalize Your Nonfiction Book With Some SCAMPER Magic book marketing Mar 21, 2024

Are you looking for a creative twist to revitalize your nonfiction writing and book marketing? 

Then SCAMPER is your answer!

This creative framework, which goes by the acronym Substitute, C...

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The Art of Impact: How to Craft Messages That Resonate and Inspire - Part 2 author marketing book marketing Feb 29, 2024

Welcome back! 

In the first part of our article, we talked about why a book needs to have a clear message. We looked at how different authors like Brené Brown, Malcolm Gladwell, and...

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The Art of Impact: How to Craft Messages That Resonate and Inspire - Part 1 author marketing book marketing Feb 22, 2024

When talking to writers who want to publish with Aviva Publishing, I always ask: “Can you quickly explain what your book is about?” Many times, I get long, meandering answers, showing a...

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Boost Your Book Sales with the Power of Podcasts: An Insider Discussion book marketing Feb 15, 2024

Have you ever considered how you can use podcasts to promote and sell more copies of your books? Being a guest on the right podcast in front of your target audience is a major strategy for authors....

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