Stop Trying to Find Your Niche. Find Your Person Instead.
Stop chasing niches and start writing for one real person. This approach helps nonfiction authors build deeper reader connections and sell more books.

Stop chasing niches and start writing for one real person. This approach helps nonfiction authors build deeper reader connections and sell more books.

What if you never had to launch your book again? Discover a sustainable book marketing strategy that helps nonfiction authors build visibility, audience engagement, and long-term momentum.

Many nonfiction authors work hard to promote their books but see little traction. Discover five common reasons nonfiction book marketing stalls and what to adjust to create real momentum.

Most readers don’t buy books—they buy solutions to problems they’re tired of having. Learn how nonfiction authors can position their ideas in the right rooms, attract the right readers, and turn expertise into consistent book sales.

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.